The term Internet Marketing denotes different things to different businesses and entities. Broadly it is an all-inclusive term that indicates advertising and marketing for products and services using online methods.
Online marketing includes many strategies like blogs, email marketing, online promotions, reciprocal linking, search engine optimization and many others. Online marketers are constantly on the lookout for newer and more innovative online marketing methods to increase traffic to their sites in the hope of better sales.
Experts recommend that for starters, strategies focusing on search engine optimization (SEO) and web design are contributing factors to drive traffic to websites.
However, just as any other advertising or promotional strategy, Online Marketing or Internet Marketing requires a concrete marketing plan outlining specific actions that need to be put in place to generate interest from potential customers and buyers in a particular product or service and influence their decisions. This marketing plan will broadly implement the marketing strategy of a business; it provides goals for a specific road map to achieve the end results.
A Business Marketing Plan must be developed as a standalone document blueprint that not only communicates the essence of the strategies that a company has to execute but also the brand value and worth or particular products and services to customers.
Simple and effective online marketing strategies
1. Affiliate Marketing – a great way to increase traffic to the website using referrals and links; however, the quality of referrals and clicks cannot be guaranteed.
2. AdWords by Google – this requires sustainable and good web servers to divert traffic that Google provides against specific paid amounts for online advertising. The display of ads on specifically targeted audience websites ensures greater traffic.
3. Hashtags – this is a relatively new trend but appropriate hashtags with tempting statuses on social media sites can drive web traffic to a website.
4. Magazines – Popular magazines offer space for website advertisements in niche sectors like web design, consumer products, travel etc. This ensures high visibility and greater web traffic.
5. Generating back links on guest posts and blog spots can increase traffic provided these back links are precisely targeted. Also comments on niche sites have to be sustainable to catch interest and keep it going thereby generating a large amount of people traffic to the website.
6. Web directories – Drone.com and Reddit.com where articles are shared to gain participation and appreciation by a more distinct and niche audience plays a crucial part in boosting traffic to the website. They are extremely popular with the blogging community.
While advertising and promotion have undergone sea changes in the way they are used by businesses to target audiences, some effective and simple strategies like word-of-mouth and human interaction in a smaller community cannot be overlooked. Just depending on online website advertising cannot provide all the benefits that a company or business needs; practices and strategies have to be rounded off to be effective and provide maximum public reach. To know more about how to promote website, please check our site.